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His work includes a successful collection of pomegranate
designs with rubies and biblical inscriptions, and other
collections using Jerusalem stone and symbols such as the
Star of David, menorahs, Lions of Judah, etc. In addition to
the “oriental” collections, he has others using classic and
modern designs.
About 2 years ago, Rafael’s son Maor decided to join the
business to help out; he soon became the driving force
behind the enterprise. Rafael takes care of the creative-
artistic side while Maor strengthens the business on the
management, marketing, sales, and financial sides. He is
working on developing ties with new clients, including
businesses abroad.
Rafael and Maor wish to thank the
UJAFederation of New York Entrepreneurial
Loan Fund for Jerusalem for its assistance
with developing the business. The loan
was used to purchase machinery that helps
Rafael in the manufacturing process,
and to construct a web site that facilitates
online purchases.
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