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Names of entrepreneurs: Lilach Rubin and Tal Schein
Name of business: Shraga’s Café
Type of investment: Renovating and opening a
restaurant-café and catering service
Location: 3 Yanai Street, Jerusalem
Loan amount: NIS 350,000
Website: http://shragas.co.il/
ABOUT THE ENTREPRENEURS:
Age: Lilach – 42, Tal – 29
Place of residence: Jerusalem
Famiy status: Lilach has a partner, Nir, and 2 children. Tal
is single.
ABOUT THE BUSINESS:
The history of Shraga’s begins in 1998 when Nir, Lilach’s
partner, opened it in its original location on Derech
Bet Lechem in Jerusalem. (Nir chose the name because
“shraga” means “candle” in Aramaic.) Over the years it
built a reputation as the best sandwich place in the city
and became a Jerusalem icon, thanks to its tasty and eye-
pleasing sandwiches. Shraga’s offered quality products
combined in enticing ways, enhancing the culinary
experience from eating “just another sandwich” to having “the sandwich.” Customers came in droves and Shraga’s was
a popular, busy place.
Due to bureaucratic problems, Nir closed the location on Derech Bet Lechem, but hoped to “make a big comeback”
somewhere else. Lilach became his partner in business as well as in life, and together they started out with a small
Shr
Tako Engineering Ltd.aga’s Café
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