Page 8 - The Jewish Agency's Loan Fund

ENTREPRENEUR’S BACKGROUND:
Name of entrepreneur: Esther Blau
Esti is a trained graphic artist.
Name of business: Picture Perfect
Her husband, Binyamin, previously provided computer
Type of investment: Purchasing machinery
services to a photography company called Photo
Location: 16 Petach Tikva Street, Jerusalem Point. One of Photo Point’s clients was Picture Perfect
Loan amount: NIS 150,000 (then under a different owner). When the owner of
Picture Perfect decided to close the business in 2009,
Binyamin identified it as a business opportunity.
ABOUT THE ENTREPRENEUR:
Esti and Binyanim decided to acquire Picture Perfect
Age: 32 and develop it, combining Esti’s skills as a graphic
Place of residence: Jerusalem artist with Binyamin’s experience and know-how.
Family status: Married with 5 children

Tako Engineering Ltd.icture Perfect
P

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