Page 44 - The Jewish Agency's Loan Fund
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Name of entrepreneur: Dana Eliezer
Name of business: Skin Care Clinic
Type of investment: Development and reorganization of
a Medical and Cosmetic Clinic
Location: Avisror House, 7 Ben Zvi Street, Be’er Sheva
Loan amount: NIS 220,000
Total investment: NIS 400,000
Website: s-clinic.co.il/
ABOUT THE ENTREPRENEUR:
Age: 44
Place of residence: Omer
Family status: Married with 5 children
ENTREPRENEUR’S BACKGROUND:
Dana has a master’s degree in industry and management
from Ben-Gurion University. She has managed a number of
marketing enterprises, worked at Issta and American Express, and was a guest lecturer at MATI centers (which provide
workshops and consultancy to small-business owners in Israel).
ABOUT THE BUSINESS:
When Dana first approached the Ness Negev Business Loan Fund, the Skin Care Clinic was a partnership between her
and Inbar Lalouz. Shortly after they received the loan and started business operations, severe budgeting problems arose
and the partnership broke up. Dana took over the business on her own, and a new era began: she ended the medical skin
treatments, and started focusing solely on the more profitable cosmetic treatments.
Skin Care Clinic
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