Page 60 - The Jewish Agency's Loan Fund
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Name of entrepreneur: Ilana and Zvi Taubeh
Name of business: Yerid Hatsaatsuim (The Toy Fair)
Type of investment: Opening a store with toys, arts
goods and office equipment
Location: 8 Hatanaim Street, Ashdod
Loan amount: NIS 120,000
ABOUT THE ENTREPRENEUR:
Age: Ilana – 31, Zvi - 33
Place of residence: Modiin Elite
Marital status: Married with 5 children
ENTREPRENEURS’ BACKGROUND:
Ilana and Zvi are a married couple and have been running a store with office equipment, arts goods and toys in Kiryat
Sefer-Modiin Elite for around 4 years.
Ilana is a trained teacher who specializes in addressing learning disabilities, and Zvi developed a textbook sales enterprise
that operates during the summer months. The couple decided to open a branch of the Yerid Hatsaatsuim chain which
specializes in the sale of text books and writing implements, as well as kindergarten and school equipment and, of
course, toys. The first store was opened with funding from limited savings which the couple accumulated as salaried
employees, and with some help from their parents.
Yerid Hatsaatsuim
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