Page 54 - Companies Report 2018 public

The Spirit of Israel
Founded in 1997

Since its establishment by The Jewish Agency and Keren Hayesod, the Spirit of Israel supports
Israel's most vulnerable populations through the development of charitable giving, volunteering and
recruitment of upstanding citizens of Israel and the business sector. The Spirit of Israel is led by
Chairman moshe Attias and its Honorary Chairman is Tal Brody, an Israel Prize winner. Board
members include prominent businessmen who serve in this role in a voluntary capacity. Alongside
them is the "Leadership Group" led by Ilan Linhard, whose members come from all business
sectors.

During it years of operation, The Spirit of Israel has been helping thousands of children- and youth-
at-risk and their families, by supporting social and educational programs designed to empower
underprivileged populations within Israeli society and help them acquire the tools necessary to cope
with constant challenges, thereby securing a bright future of attainable success.

The Jewish Agency has been at the forefront of work on behalf of Israel's at-risk population from
the various ethnicities and faiths which comprise Israel's diverse population and has created
effective programs for their benefit. These include "Youth Futures", youth villages, pre- and post-
army programs and scholarship funds.

With over 10,000 donations of all sizes annually, The Spirit of Israel works in cooperation with a
large number of Israeli and international corporations (over 70 - including Intel, Teva, KPMG, Check
Point and others), philanthropic foundations and private donors in order to financially support and
enhance this important work of The Jewish Agency.

In 2018, The Spirit of Israel won the "Genesis Prize" for the Alma pre-military academy for female
leadership.

The Spirit of Israel holds numerous annual events including: an annual gala fundraising event, an art
exhibition and auction by major Israeli artists, and jewelry sales. These events, attended by
thousands of Spirit of Israel donors, supplement the direct mail operation, on-line fundraising
campaigns and telemarketing fundraising efforts.

The engagement of the Israeli public in the meaningful programs of The Jewish Agency is best
demonstrated by the daily work of over 1,500 committed and dedicated SOI volunteers. They are
the cornerstone of The Spirit of Israel and are vital to the efforts for building a mutually responsible
society. Many of them give generously of their knowledge and know-how, as pro-bono legal
advisers, accountants, architects etc. The company also works closely with the retirees and staff of
Israel's security services who value the organization and support its work.

The Spirit of Israel advocates the values of donations, volunteerism, social entrepreneurship,
community involvement and social activism. The company is continuously working on the
development of knowledge, methods and approaches for innovative informal interventions for the

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