Page 38 - Companies Report 2018 public

leading a change in their communities, Masa is adding a unique Leadership track to its
portfolio, designed for this target audience.

Ongoing strategic projects:
1. Masa Market Place and Job Placements Platform
To increase the Israeli internship market, make it more efficient, more appealing and user-
friendly for our potential users; Masa redesign, centralize and automate the placement
process. We are working to create an integrated marketplace which includes the potential
interns, potential employers, organizers, and alumni. The marketplace will enable alumni and
companies to engage with one another regarding real job opportunities in Israel and abroad;
as well as for internship opportunities abroad (mainly for Gap Year Alumni looking for a
domestic internship). This will enable Masa to receive and extract the data on the internship
market, increase traction, encourage healthy competition between organizers, improve the
matching process, and customer service.
2. Market Research in USA
Masa is about to perform quantitative and qualitative market research in North America in
order to better characterize and segment the potential American market, both affiliated and
non-affiliated young American Jews, to optimize the marketing and brand strategy and
marketing accordingly for each segment – to increase the market share in North America.

Board of Directors:. The following are the company’s directors:
Ilan Cohen (Acting Chair), Amira Aharonovich, Moshe Ashirie, Shay Felber, Shlomo Fox, Eli
Kashdan, Yitzhak Lax, Bruce Sholk.
All of the above were appointed by The Jewish Agency.

CEO: Liran Avisar Ben Horin

Shares in the company are held as follows:
Share Shareholders Total Shares Issued
Category
Jewish Jewish Agency Subsidiaries
Agenc
y
Regular 94 6 100

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