Page 37 - Companies Report 2018 public

Masa Israel Journey
Founded in 2004

Masa continues to focus its efforts on creating impact and expanding its network. Masa operates in
areas which serve both the global market and the triple mission of creating leadership for the
Jewish world, serving Israel’s national priorities, and helping individual participants grow as people
and as professionals. It offers 6 main products: (1) Masa Career and Career Pro, (2) Academic
Fellows, (3) MITF, (4) Masa Tech, (5) Jewish Studies and (6) Leadership Development programs.
The company's educational goals, namely, to provide personal and professional growth
opportunities; discovery of “the nation” via peers; and discovery of Israel as a home, are realized
organically via an unmediated Israel experience and unique Masa educational content, and are
similarly interdependent.

Masa's efforts in growing its market lean on the following strategic activities: (1) B2B, product-
focused programs / cohorts development (long or mid-term), specifically for Career Development
and/or MITF. Masa offers itself as a platform for Jewish or private organizations to plan and make
their direct impact on Israel through a Masa program in Israel. (2) Another key activity is the
establishment of the Masa Leadership Academy, which includes Masa's Leadership Accelerator
twice a year, and a Summer Leadership Institute. Masa is a central engine for leadership
development in the Jewish world, aiming to ensure Masa's alumni continue their leadership journey
in Israel and activate themselves in global Jewish communities. To that extent the company offers
Jewish organizations an opportunity to develop designated Leadership tracks with Masa and create
deployment opportunities for alumni once they are back home.

Early successes during 2018:
1. Launching 'Masa FastTrack Career Accelerator' – a new product by Masa that expands
the opportunities specifically for top-notch, post college participants who are looking to
enrich their early stage work experience and resume by a global work experience in Israel –
the start-up nation.
2. Launching the Masa Leadership Academy's Partner Accelerator: In partnership with
organizations around the globe, The Academy designs a tailor-made 6-week Israel-based
leadership and professional development program with the objective of supporting
organizations face and tackle the challenges that they are designed to meet. The Summer
Institute will launch in 2019.
3. Developing a new MITF-STEM track in Beit She'an – Cleveland federation with Masa are
about to expand the Masa Israel Teaching Fellows by creating these days a unique track for
post college fellows to teach STEM in English, approved by Israel's Ministry of Education.
4. Launching Hillel Next – a 5 months' internship program in Tel Aviv or a 10 months' MITF
program in Haifa, offered by Hillel offered to college graduates, allowing them to continue
their journey in Israel after they finish college.
5. Developing Masa-Chabad MITF Ashkelon Track
6. Developing a designated Leadership track for Haredi women – as 72% of the Masa
Jewish Studies participants are women, which are known for holding a great potential of

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