Page 20 - The Jewish Agency's Loan Fund
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Name of entrepreneur: Sarah Shor
Name of business: Fitness club
Type of investment: Opening a body shaping fitness studio
Location: Mevo Betar
Loan amount: NIS 75,000
ABOUT THE ENTREPRENEUR:
Age: 32
Place of residence: Betar Illit
Marital status: Married with children
ENTREPRENEUR’S BACKGROUND:
Sarah has been active in the sports sector for around 15
years. She started out learning about physical education
for children and youth, after which she to studied Pilates,
water gymnastics, bone building gymnastics and other
disciplines. In 2004 she joined a studio in Betar Illit where
she started to run professional courses and also managed
the facility.
ABOUT THE BUSINESS:
For Sarah, opening her own studio was just a matter of time, finding a place and achieving the financial capability to
drive the business. Over the years she accumulated a wealth of experience and knowledge in the field and, no less
important, a name and a reputation. She has gained a wonderful reputation in her area, which helps her to attract
people to her studio.
When she looked for a place for the studio she identified a location at Mevo Betar, where a similar studio had previously
operated, although renovation work was needed, as well as new equipment and accessories.
Tako Engineering Ltd.itness club
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