Page 46 - Companies Report 2018 public
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Ofek Yisraeli - Aliyah Promotion Company
Founded in 2015
The Ofek Yisraeli company was set up by The Jewish Agency and World Zionist Organization on
the basis of a decision of the Government of Israel in June 2014 “to set up a national project for the
promotion of aliyah to Israel from all countries of the world”.
The company runs hundreds of diverse programs of aliyah promotion as a national project of the
Ministry of Aliyah and Immigrant Absorption, carried out through The Jewish Agency, WZO and
Keren Hayesod. The Government of Israel, in light of the success of the program, committed at the
end of 2017 to providing 72 million shekels to the project for the next three years (2018-2020).
The process of planning the programs, which are joint programs of the company, the Ministry,
Jewish Agency, WZO and Keren Hayesod, brings together the knowledge and experience of all the
partners and takes into account changing global trends affecting those eligible for aliyah.
The company operates in 22 countries: The FSU: Russia, Ukraine, Belarus, Moldava, Georgia,
Azerbaijan, Uzbekistan, Kazakhstan; Americas: USA, Canada, Mexico, Argentina, Brazil, Uruguay,
Chile, Venezuela; Europe: United Kingdon, France, Belgium, Hungary, Germany; Africa: South
Africa .
Some figures summarizing the last 3 years of activity:
* More than 600,000 people were exposed to digital marketing messages and social media
regarding
Ofek Israeli activity and programs.
* More than 110,000 participants in Ofek Israeli programs.
* Telephone or face-to-face contact with 18,000 prospective olim.
* 1,248 projects throughout the world.
* 500 ulpan classes.
* Over 500 information evenings.
* Over 150 new Hebrew teachers trained by Hebrew University.
* More than 80 employers took part in employment fairs in various countries.
* More than 60 Israeli local authortiies took part in aliyah promotion activities around the world.
* 36 employment fairs held in various locations.
* 30 aliyah fairs held around the world.
* 40 bloggers triggering social media interest and creating engagement.
* 3 tracks of professional training, 3 times a year, in 3 regions of Israel: North, South, Center:
Certification courses: medicine, nurses, pharmacists; Hi-tech courses: cyber, systems
management, digital marketing; Low-tech courses: metalwork, drivers, pastry chefs, hotel workers.
Board of directors: The following are the company's directors:
Jewish Agency representatives on the board: Shai Felber, Mike Rosenberg, Josh Schwarcz.
Others: Mark Dovev, Yaakov Edry (Chair), Gerda Feuerstein Perlman, Jackson Kupfer, Maayan
Navon, Ori Feibish Ohali, Shaul Ravid, Reuven Shalom.
CEO: Shimon Cohen
Shares in the company are held as follows:
Share Category Shareholders Total Shares Issued
Jewish Agency WZO
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